

FoundHer Fire – built for experienced women navigating self-leadership in real life


What is Foundher
fire?
It’s a self-leadership scaffolding system helping women as individuals as well as those working in organisations:
- Think with clarity
- Decide with integrity
- Sustain performance
all the while, accounting for women’s real lives and lived experiences.
FoundHer Fire is the self-leadership scaffolding system for women with experience, delivered through executive coaching, corporate partnerships, peer advisory and real conversation to help you crack on – on purpose.
It supports, develops and hones your:
- Clarity
- Energy mastery
- Courage
- Confidence
Building systems fit for your vision, world view and life purpose.
Sarah built FoundHer Fire to provide a scaffolding system for women who’ve been holding it all together.
That space that could hold the ambition, the experience and the complexity of this particular life stage? It didn’t exist until now.
After thirty years working for and with global businesses, twenty-four of them as a business owner, she knows what it is to hold up the sky for everyone else while quietly losing sight of your own worth.
A disruptor for good, an advanced coach, NLP Practitioner and Emergenetics Associate, she’s been trusted by organisations including McLaren, Santander, Boots, JCB and the FA – and she built this foundry so you don’t have to keep looking for it.

Give me a good reason to join FoundHer Fire

Need next level support for navigating leadership, pressure and corporate life without losing yourself?
Need a system that holds under pressure? Navigating change, leadership and life collisions?
Need coaching through big change, burnout, or reinvention? Don’t do it alone.
FOUNDHER FIRE IS THE STRATEGIC ANCHOR FOR WOMEN NAVIGATING CORPORATE PRESSURE, CAREER CHANGE, AND BURNOUT – MEETING YOU EXACTLY WHERE YOU ARE TO RESHAPE HOW YOU LEAD.
Need to get it done with rest, joy and boundaries?
Need to harness the community wisdoms of a cognitively diverse board?
Need a purpose-built platform for self-directed learning and resources?

FoundHer Fire is grounded in behavioural science
White knuckles, hustle, grit, and pulling on your big girl pants got you here: founder, leader, consultant, business owner, quiet (or not so quiet) disruptor.
You’re at a crossroads. The rulebook you thought you needed isn’t fit for purpose, and neither is the version of leadership that got you this far.
The way you do business, the way you do you? Both changed because you’ve changed.
And now you’re ready to write the next chapter on your own terms.
- Your potential is nowhere near its ceiling
- Your contribution is more necessary than ever
- Your leadership, of yourself and others is needed right now
This is a self-leadership programme. Think it. Lead it. Influence it. Progress in the female talent pipeline and become the woman you’ve always deserved to be. Creating impact, living with purpose and stepping fully into the life that’s been waiting for you.
Foundher Fire?
The Big Three

FORGE YOUR CLARITY COMPASS – STRATEGIC LEADERSHIP ALIGNMENT
FoundHer Fire supports you finding and evolving that force, that vector, to create the next direction of travel.
With a clear direction of travel, decisions and actions become precise, self-determined, saving time and energy. No more second guessing, no more haemorrhaged va va voom.
FoundHer Fire forges your clarity compass – where you’re headed, what matters to you, where you’ll place your energy, actions, time.
Direction is deliberate. Progress is yours.
You get to crack on – on purpose.

A foundry for coaching, training and accountability
FoundHer Fire uses science-backed frameworks, shaped specifically for women’s physiology and neurology, so the hard reading’s already been done for you.
The foundry of FoundHer Fire is a platform, a membership community in which you’re coached, trained and supported. Your coaches and the community of brilliant women at your life stage support you being accountable to yourself. A board of experts spanning hormones, money, identity, visibility, style and communication develop those parts of you that are seeking the right skills and areas of training.
FoundHer Fire: here’s where you finally get to show up for you. One foundry. Everything you need in the room. No more going it alone. No more proving your worth. It’s time to own it.

PEER ADVISORY & COGNITIVELY DIVERSE COMMUNITY
This is an engine room of brilliant, experienced women at exactly your life stage, pooling collective talent, hard-won wisdom and real-time support. It’s a community that brings belonging.
Your personal board of advisors bring perspective and a different lens to challenges. Advisory labs offer fast clarity. Peer coaching builds your confidence as both coach and coached. FoundHer Fire’s infrastructure offers the energy to keep going. Steady, sustainable momentum over burnout. Intention layered with action.
The room that gets it. And gets you.
FoundHer Fire exists because too many capable women are cracking on – on autopilot.
If you’re in the place where everything collides at once: the business decisions and the emotional labour; the ageing parents and the emerging adults; the caring; the planning; the managing; and somewhere in the middle of it all, the career that still needs you at your best – you need a place.
If you’ve been pulling it all together – the learning, the people, the planning, the Googling, the hope, the hunches, the podcasts, books, workshops, while plugging the energy drain and still not feeling it. Explore our self-leadership coaching and corporate development offerings below.

Inside FoundHer Fire

RESOURCE ROOM: LEADERSHIP INSIGHTS
Masterclasses, expert sessions, tools and frameworks – organised by what you need, when you need it. From money mindset and energy mastery to visibility, identity and decision-making, everything in here is built for the real complexity of your life and work. Dip in on a Tuesday morning or a Sunday night. It works around you.

LIVE EVENTS: COACHING & PEER SESSIONS
Your monthly rhythm, live and in real time. Coaching and training calls, peer advisory sessions, guest experts, accountability check-ins and masterclasses, all with Sarah and the community. Show up live and be in the room, or catch the recording when life allows. Either way, you don’t miss out.

CONNECTIONS: PEER ADVISORY NETWORK
Where the community lives between the calls. Post, share, vent, celebrate, ask and think out loud in dedicated spaces built for every part of this life stage. Coaching conversations, accountability, health, your personal board and yes, a rage room for the days you need it most. Sarah’s in here too. A space that reminds you you’re not the only one.

See what cracking on looks like
“You have made me realise I still have a voice, I can still take control of the path I am on. I feel I have the confidence to step outside my comfort zone. Thanks for showing me a new way of introspection, decision making and self confidence that is helping me not only in my job but in my life.”
Exolum Cohort

Foundher Fire:
Everything you need, right here
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